Shooting Young Lions 2010 – woman helpline

This year’s Young Lions – Competition for Young Creatives – topic was to create an immersive print campaign for a woman helpline!

We’ve been on a shooting, trying to get an emotive, sad looking picture of a young woman that should give the impact of violence!
Our goal was to have it look cold and painful.

We had to try out a few different patches and several viewpoints to find out what could look best.

After taking a load of pictures we finally decided, that we’d go with the very last shot I took!

Later on I took the picture to Camera Raw for some basic color correction and did some very simple postwork in Photoshop to finally get the look that we wanted.

You can see the final output and our print campaign at the end of this gallery!

At least we had some fun during this shooting as you can see in the pictures

You can see all the final submissions here